The store underwent a complete transformation over two floors – stripped back, refurbished, and thoughtfully redesigned. Every element, from cabinetry to joinery – including their signature bee wall – was custom-made specifically for the space. Throughout the space you’ll see beautiful, handcrafted details by Alex Monroe himself, adding a personal touch to the store's unique character.

On the ground floor, you can see their collection of sterling silver and gold-plated jewellery, displayed alongside antique props and vintage curiosities. The lower ground floor houses a workshop where the in-house jewellers craft their pieces at a bespoke wooden jeweller’s workbench.

The Alex Monroe flagship boutique store is located at 33 Floral Street, Covent Garden, London WC2E 9DJ.