Panel Discussion: Rees Architects and The Stow Brothers

How to Add Value to Your Home: Insights from Our Panel Discussion with The Stow Brothers

As architects, we’re often asked how homeowners can add value to their property. Estate agents hear this question just as frequently, so in September 2023, we hosted a live panel discussion with leading estate agents The Stow Brothers to explore this very topic. Chaired by freelance journalist Amy Frearson, the conversation featured The Stow Brothers’ co-founders Andrew and Kenny Goad alongside our founder, Daniel Rees. 

You can watch the full panel on YouTube, but below are the key takeaways from the discussion.

 
Daniel Rees, founder of Rees Architects

Daniel Rees, Rees Architects

Kenny and Andrew Goad – The Stow Brothers

Kenny and Andrew Goad, The Stow Brothers

 

Value Beyond Resale: Prioritising Quality of Life

One of the biggest topics discussed was the motivation behind adding value. Too often, homeowners focus on increasing resale profit rather than enhancing their current living situation. All panelists agreed that investing in good design and making sustainable choices can be an effective long-term strategy, improving both quality of life and future market appeal.

Involving Professionals Early

Daniel Rees advised that buyers should engage an architect early in the house-hunting process—treating their input as essential as a surveyor’s.

“They will spot things homeowners might miss and be able to give real costs of any work required. Many architects offer this service for free if they know they’ll be engaged later, streamlining the process.”

The Importance of Strong Relationships

A recurring theme in the discussion was the value of strong relationships—both between homeowners and professionals and with estate agents. Kenny and Andrew Goad stressed the importance of choosing an estate agent who understands your vision rather than simply opting for the highest valuation.

Daniel Rees also highlighted the need for open communication with neighbours, especially when it comes to renovations and party wall agreements. Good relationships can help avoid unnecessary surveyor costs and potential disputes.

Budgeting and Contingency Planning

Having a clear budget was another key point. Daniel recommended a 12% contingency fund to accommodate unexpected costs, ensuring that projects stay on track without financial strain.

Timeless Design Over Trends

All panelists cautioned against following fleeting design trends. Instead, they advocated for timeless design choices that allow flexibility over time.

“Avoid cheap renovations and focus on well-thought-out, high-quality design that stands the test of time.”
— Daniel Rees

Andrew and Kenny Goad also encouraged homeowners to preserve original architectural features where possible, striking a balance between creativity and practicality.

Where to Invest for Maximum Impact

When it comes to adding tangible value, Andrew and Kenny Goad suggested focusing on:

  • The Kitchen-Diner: This space is a major selling point, with buyers willing to pay a premium for a well-designed kitchen and dining area.

  • Kerb Appeal: Small improvements to the home’s front facade & front garden can make the biggest impact with the smallest investment.

Daniel Rees added that while extensions can be beneficial, impractical designs can deter future buyers. He recommended a balanced approach that considers both current and future occupants.

Final Advice

In closing, Daniel encouraged homeowners to engage with professionals early:

“You can add more value and save more money by working with architects and designers from the outset.”

Andrew and Kenny Goad reinforced that people appreciate good design more than ever. Instead of worrying about the market, homeowners should focus on improving their quality of life by investing in what truly matters.


If you’re planning a new project or renovation and want to explore how you can transform your space, get in touch to set up a free initial meeting with our Daniel Rees and discuss your project.

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